The Conference Program is available for download here: http://www.icmarktech.org/Programicmarktech20.pdf
The Conference Program is available for download here: http://www.icmarktech.org/Programicmarktech20.pdf
Marc K. Peter, FHNW School of Business, Switzerland
Theme: The importance of digital marketing and digital marketing tools used by SME
José Esteves, IE Business School (Madrid), Spain
Theme: How Artificial Intelligence is Changing Marketing?